You’ve worked hard at growing your business: the foundation is built, the systems are in place and you have some budget set aside for marketing. You know that it’s not your core strength and you’re open to some outside help. Now what? How do you find marketing help...
Whether you’re aware of it, consciously work at it, or completely disregard it, you have a reputation. The only way to intentionally influence your reputation is to put thought and effort into building your personal brand. Contrary to popular belief, personal...
If your target audience is still a bit of a mystery to you and your organisation, read on. One of the biggest challenges business owners face is limiting their market. They are quick to quote their buyer as ‘anyone who eats’ or ‘anyone living in their geographical...
On a personal note… I love my bed. Heaven knows how much I love my bed. My husband will tell you how much I love my bed. I love my bed so much I get excited when it’s time to go to bed. I love my bed so much that I giggle when I put on my pajamas. So leaving it can...
If you’ve been telling the same old story for a while now, it could well be time to revamp your pitch for the new year… Do you sweat over a simple enquiry as to what you do for a living? You know your business “story” will influence the connection you make with...
If a brand is the promise of value that you will receive when you interact with that brand - you need to look for ways to turn your business into a brand. This means focusing on ‘why’ you’re in business and not on what you do or how you do it. Here’s the thing,...
I bet you wouldn’t introduce yourself as someone who is worn-out, irrelevant, stuck in your ways, inflexible and boring, would you? Yet this can easily be communicated by your out-of-date turn of phrase, dress sense, and believe it or not, punctuation. Branding...
As parents we know it takes time, energy and an emotional roller-coaster ride to raise a happy, balanced child. Charming and hysterically funny one minute, unashamedly self-centered the next, a child can toss you aside like an empty party pack. Growing a...
How many small business owners are wondering how to get their website/blog/social networks/email campaign/flyer to turn into actual sales? Once you’ve captured your readers’ attention, are they doing what you want them to do? If the answer is no, then chances are you...
Without saying a word, you’ve formed an opinion about me. You’ve evaluated the way I look, the way I dress and made some judgments about our hairstyle/handbag/size of my hips. Now if you knew me a little better, not only would you form opinions about my outward...
