A brand is not a brand until it has a clear idea about who it is, what problem it solves and why it’s different from its competitors. Before any (credible) graphic designer can design a brand logo, or any (credible) web developer can develop a website, or any (you...
One of the most important things a business owner can do is learn how to speak about their business in a way that excites others. It should be a fundamental skill. It is far too important to take casually because it’s one of the most effective methods to reach new...
As women in business we want to succeed as mothers and as entrepreneurs. We want to have the flexibility to spend time with our children and make good money at the same time. We want to fit some ‘me’ time in there too somewhere, which might include going to gym...
Pricing is a tricky business. It’s one of the most important yet difficult decisions entrepreneurs face. You don’t want to set your rate so low your business won’t thrive, but you don’t want to scare off your clients either. Here are some things to consider: Is it...
As much as we love the festive season for the opportunity to spread cheer and share special moments with family and friends, as small business owners we can’t deny that remaining engaged and connected with our customer base is still essential. One way to overcome this...
You’ve been asked the dreaded “so, what do you do?” and your mind jumps to one of a zillion responses. How do you answer that question in a way that gets the attention of your listener and doesn’t sound like a whole lot of blah? The same holds true for our brands. How...
As small business owners we know that we must invest in marketing in order for our businesses to thrive. But as enthusiastic and driven as these efforts may be, they’re often misguided and ineffective due to a lack of planning, creativity and patience. Here are 7 of...
