Whether you’re aware of it, consciously work at it, or completely disregard it, you have a reputation. The only way to intentionally influence your reputation is to put thought and effort into building your personal brand. Contrary to popular belief, personal...
I bet you wouldn’t introduce yourself as someone who is worn-out, irrelevant, stuck in your ways, inflexible and boring, would you? Yet this can easily be communicated by your out-of-date turn of phrase, dress sense, and believe it or not, punctuation. Branding...
As parents we know it takes time, energy and an emotional roller-coaster ride to raise a happy, balanced child. Charming and hysterically funny one minute, unashamedly self-centered the next, a child can toss you aside like an empty party pack. Growing a...
A brand is not a brand until it has a clear idea about who it is, what problem it solves and why it’s different from its competitors. Before any (credible) graphic designer can design a brand logo, or any (credible) web developer can develop a website, or any (you...
