A brand is a promise - the promise a product makes to the market place. It’s the promise of the value and experience you get when you engage with that brand. Although a company’s visual brand identity is not the only thing that makes up the brand, it is the first...
A few days ago I had a fascinating discussion with a true corporate soldier about the concept and value of personal branding in the workplace. What came up - and what comes up most often in this line of conversation - is the perception (and fear) that personal...
One of the most effective ways to enhance your personal brand is to make an impact in meetings. This is because meetings are one of the easiest platforms to create confidence and value. Engaging with your peers in relevant, purposeful behaviour creates trust, and...
You’ve worked hard at growing your business: the foundation is built, the systems are in place and you have some budget set aside for marketing. You know that it’s not your core strength and you’re open to some outside help. Now what? How do you find marketing help...
If your target audience is still a bit of a mystery to you and your organisation, read on. One of the biggest challenges business owners face is limiting their market. They are quick to quote their buyer as ‘anyone who eats’ or ‘anyone living in their geographical...
If you’ve been telling the same old story for a while now, it could well be time to revamp your pitch for the new year… Do you sweat over a simple enquiry as to what you do for a living? You know your business “story” will influence the connection you make with...
If a brand is the promise of value that you will receive when you interact with that brand - you need to look for ways to turn your business into a brand. This means focusing on ‘why’ you’re in business and not on what you do or how you do it. Here’s the thing,...
How many small business owners are wondering how to get their website/blog/social networks/email campaign/flyer to turn into actual sales? Once you’ve captured your readers’ attention, are they doing what you want them to do? If the answer is no, then chances are you...
One of the most important things a business owner can do is learn how to speak about their business in a way that excites others. It should be a fundamental skill. It is far too important to take casually because it’s one of the most effective methods to reach new...
Pricing is a tricky business. It’s one of the most important yet difficult decisions entrepreneurs face. You don’t want to set your rate so low your business won’t thrive, but you don’t want to scare off your clients either. Here are some things to consider: Is it...
