As much as we love the festive season for the opportunity to spread cheer and share special moments with family and friends, as small business owners we can’t deny that remaining engaged and connected with our customer base is still essential. One way to overcome this...

You’ve been asked the dreaded “so, what do you do?” and your mind jumps to one of a zillion responses. How do you answer that question in a way that gets the attention of your listener and doesn’t sound like a whole lot of blah? The same holds true for our brands. How...

As small business owners we know that we must invest in marketing in order for our businesses to thrive. But as enthusiastic and driven as these efforts may be, they’re often misguided and ineffective due to a lack of planning, creativity and patience. Here are 7 of...