Okay, so she’s not South African. She’s Italian. From Jersey. Saying we love Marie Forleo is like saying we love Oprah, or Richard Branson or Brad Pitt. Yes they’re all larger than life brand personas but they’re also real people. And this is what makes Marie real to...
Mervyn’s street smarts and business savvy is what makes him special. Building his name in the cut and thrust of the jewellery industry, this bad-guy-turned-good knows exactly what it’s like to be at the centre of conflict, which is why there is no one better suited to...
From school markets to supermarkets, Pesto Princess is Cape Town’s favourite foodie feast and is the alter ego to Kathleen Quillinan, opera-singer turned entrepreneur. ‘Unflappable’ comes to mind when describing Kathleen. Generous, abundant, determined, tenacious and...
February is the month of love and to celebrate we’re showcasing a series of personal brands we love. We've nominated these special people because their brands exude 3 things: Authenticity. Without a doubt, these people are who they say they are. Wacky, witty or...
This time of year is all about setting goals. Unfortunately for most people that means recycling the same ones you had last year. If you’re anything like me then that leaves you with the weird combination of feeling inspired closely followed by doubt and insecurity....
Word of mouth is the most effective marketing tool by far. Here are 10 quick tips to enhance your reputation and increase your influence: Be yourself. It’s the only way to differentiate from everyone else. Own who you are. The more comfortable you are in your skin,...
A brand is a promise - the promise a product makes to the market place. It’s the promise of the value and experience you get when you engage with that brand. Although a company’s visual brand identity is not the only thing that makes up the brand, it is the first...
A few days ago I had a fascinating discussion with a true corporate soldier about the concept and value of personal branding in the workplace. What came up - and what comes up most often in this line of conversation - is the perception (and fear) that personal...
The other day I was writing a social media post on company mission statements and got to wonder how many people have a personal mission statement. It sounds so stuffy – personal mission statement – which is why probably not many of us have bothered. So I searched the...
One of the most effective ways to enhance your personal brand is to make an impact in meetings. This is because meetings are one of the easiest platforms to create confidence and value. Engaging with your peers in relevant, purposeful behaviour creates trust, and...
