18 Ways Personal Branding Helps Your Business

4 February, 2015

Advantages of personal branding

If you want to become more alive and do the work that you’re most proud of, then it pays to get in touch with your personal brand. Like your purpose, personal branding isn’t something you create, but rather something you detect. Yes it takes work, but here are 18 reasons to make the effort:

  1. The most powerful advantage of building your brand is reconnecting with yourself. Personal branding allows you to re-discover your values, your passions and your purpose.
  2. It forces you to identify and reflect on the weaknesses that might be holding you back, and then find ways to mitigate them.
  3. You get insight into your reputation and how other people see you (clients, colleagues, employers, friends, family), which helps you to understand what value you authentically bring to those around you.
  4. You are able to develop a unique promise of value that differentiates you from your competitors and others who are also looking for your clients, or your job.
  5. Developing your personal brand helps you to understand who it is you best serve, what you offer that fills their need, where you can find them and what to say to them.
  6. People buy people, so as an entrepreneur developing your personal brand has a direct influence on the likeability and trust of your business brand.
  7. As an executive, understanding your personal brand and the unique value you bring, will help you confidently articulate your benefits in interviews and other business interactions.
  8. By confidently communicating your expertise, personal branding helps to position you as a thought leader in your category.
  9. You become the go-to person within your chosen subject matter. People count on you for your contribution.
  10. Because sustainability in the workplace is dependent on who you are and not what you do, personal branding makes you attractive to prospective clients and employers. Over and over again.
  11. It increases job satisfaction because your brand becomes aligned with your work, allowing you to love what you do.
  12. Because you know your limitations, you are able to say no to projects that don’t allow you to operate within your high performance zone.
  13. Your personal brand precedes you. Your reputation smoothes the path to greater business opportunities.
  14. It gives you credibility. Because you’re conscious of your behaviours and actions, you’re more likely to operate in a way that generates trust and people are more likely to do business with you.
  15. When you’re working according to your strengths, you enjoy what you do, you excel at your work and money and opportunities are attracted to you.
  16. It guides your decision-making because you’re confident about best-fit opportunities.
  17. Because you’re operating in your zone of excellence, it allows you to charge more for your services.
  18. It’s not a temporary high. The advantages of personal branding are sustainable and permanent.

Can you think of any other ways to build the life you love?

Please share them in the comments below.

Robyn Young - Personal Leadership Branding for Executives

About the Author

Robyn Young

As a personal leadership branding strategist, Robyn Young helps individuals identify and articulate their unique strengths, values and goals, empowering them to build an authentic personal brand that resonates with their stakeholders.

Robyn has a keen eye for aligning personal attributes with professional aspirations, helping her clients project a powerful and compelling image in their chosen field.